Creative branding for people with big ideas (and no clue where to start).

You might be thinking, “I just need a logo.” But what you really need is a brand that feels like you—one that tells your story, connects with your people, and actually works across all the things you're building.

That’s where I come in. I help creatives, small business owners, and purpose-driven people turn their vision into visuals that are thoughtful, cohesive, and full of personality. Whether you’re a photographer, a non-profit leader, or a color-loving entrepreneur, I’m here to bring your ideas to life—with a design process that’s collaborative, fun, and stress-free.

Woman sitting on a wicker chair wearing a striped shirt and pink skirt, holding color swatches. A wicker table beside her holds flowers, a tumbler, and a photo or book.

Hey there! I’m Abby, the designer behind All The Happy Creative Co.—wife to Seth, mama to three awesome kiddos (William, Daniel, and Audrey), and a big believer that creativity can change everything.

I didn’t go to design school—I taught myself everything I know, starting way back in the days of Tumblr and Blogspot. What began as a blog about homemaking and meal planning (complete with my own DIY graphics that somehow ended up everywhere on Pinterest) slowly grew into a passion for branding and visual storytelling. After five years on staff at our church—including a few amazing years as the Creative Director—I realized how much I love helping others bring their ideas to life through thoughtful, personality-packed design.

These days, I’m all about helping creatives and small business owners turn their “I just need a logo” moment into a full brand that feels like them.

I live in Lititz, Pennsylvania, where I work from my home—usually with a warm drink in hand, a British comedy panel show on in the background, and plants all around. I live with Lyme disease and POTS, which has taught me to move slower, live more intentionally, and build a business that works with my life—not against it. I’m also deeply passionate about holistic health and low-toxic living, and I bring that same intentional, values-first mindset into the way I design. Around here, creativity and wellness go hand in hand—and I believe you can build something beautiful, even when life looks a little different than you imagined.

Favorite color? Pink, obviously.

Currently playing: Stardew Valley (always).
Design philosophy: Cozy, colorful, and completely you.
Secret weapon: A good Pinterest board and an iconic color palette.

If you're looking for a painless experience with someone who cares about you, your brand, and how it will help to elevate your business and life, Abby is the only girl for you!

Jess Flowers, Home with Flowers
Abby’s calming presence calmed my nerves while being in front of the camera. She was encouraging and had great ideas for different poses. We collaborated well together if I had a photo idea. I felt heard and appreciated her ability to bring my website vision to life!

Kim Byne, The Efficient Kitchen
Abby was able to understand what we needed better than I could... and as a brand new non-profit, that was priceless. She continues to be an invaluable resource and is able to make my ideas come to life!

Melissa Rice, Hudson’s Toy Sale
If you're looking for branding, it is likely because you offer a service or have a heart for helping people- which is exactly how Abby is. She has such a sweet heart for helping people so that their brand and identity can SHINE.

Anna Knaub, The Nurtured Bee

LET'S WORK TOGETHER

Creative branding for people with big ideas (and no clue where to start).

These days, I’m all about helping creatives and small business owners turn their “I just need a logo” moment into a full brand that feels like them.

If you're looking for a painless experience with someone who cares about you, your brand, and how it will help to elevate your business and life, Abby is the only girl for you!

Abby’s calming presence calmed my nerves while being in front of the camera. She was encouraging and had great ideas for different poses. We collaborated well together if I had a photo idea. I felt heard and appreciated her ability to bring my website vision to life!

Abby was able to understand what we needed better than I could... and as a brand new non-profit, that was priceless. She continues to be an invaluable resource and is able to make my ideas come to life!

If you're looking for branding, it is likely because you offer a service or have a heart for helping people- which is exactly how Abby is. She has such a sweet heart for helping people so that their brand and identity can SHINE.