Caring Place

I had the opportunity to work with Caring Place, a church in Indianapolis, Indiana, on a much-needed brand refresh. Over the years, they had accumulated multiple versions of their logo from different rebrands, and it was time to unify everything under one cohesive visual identity.

They already had an icon they loved and wanted to keep, so I built their new brand package around that—honoring their history while giving them a clean, modern, and consistent look moving forward.

The final deliverables included:

• A full custom logo suite (primary logo, alternate logos, and submarks)

• A brand guide to ensure visual consistency across platforms

• A branded slide deck for internal brand rollout to their staff

• A photography team training presentation to align their visual storytelling with the refreshed brand

This project was a great example of how honoring existing elements while tightening up brand visuals can bring clarity and confidence to a team. Loved helping them communicate their heart and mission with consistency and excellence!