Prerna Project

It was an honor to create branding for Prerna Project, an organization with a beautiful mission—to inspire, train, and mentor women in South Asia through handcraft and entrepreneurship.

Before this project, their only logo had been made in Canva, and they were in need of a more cohesive and professional visual identity to support their mission. They especially needed branding that could carry across both digital and print, including promotional materials for an upcoming event where they would be selling their handmade wares.

The branding was deeply inspired by the rich colors and intricate patterns found in South Asian sarees—reflecting both cultural beauty and the strength of the women behind the work.

Deliverables included:

• A custom logo suite (primary logo, alternate marks, and icons)

• Supporting brand visuals and print collateral for vendor displays

• A look and feel that honors both tradition and modernity

It was a joy to craft a brand that helps tell their story with beauty and purpose—and supports their efforts to empower women through creativity and skill.