If you’ve seen a joyful, colorful balloon installation around Lancaster, chances are it was the work of the Lancaster Balloon Lady! I had the privilege of creating a full brand suite for her growing business, which included:

• A primary logo and full suite of alternate logos

• A custom-designed business card

• A website (visit: lancasterballoonlady.com)

• A branded t-shirt design

Our goal was to strike the perfect balance between fun and elevated. While balloon art naturally leans playful, we didn’t want the branding to feel too juvenile — especially since her work appears at both kids’ parties and high-end events. The final look is bright and energetic, but with a clean, polished edge that makes the brand versatile. Whether she’s creating joy for a birthday or a corporate event, her branding can flex right alongside her art.