The Nurtured Bee
Spring/summer seasonal branding
If you’ve never heard of seasonal branding, here’s a quick breakdown: it’s the use of temporary brand elements—like adjusted color palettes, icons, or accents—that complement your core branding to make your visuals feel fresh, relevant, and timely. It’s not a rebrand and doesn’t replace your established identity. Instead, it’s a way to infuse new energy into your visuals while staying true to your brand. Seasonal branding is best suited for well-established brands that already have a solid foundation.
For The Nurtured Bee’s Spring/Summer 2025 seasonal look, we pulled inspiration directly from Anna’s seasonal brand photo shoot. The coral dress she wore stood out as the perfect starting point. From there, I used a color palette tool to build complementary seasonal colors that would:
Accentuate her existing palette
Offer a soft contrast
Still feel unmistakably The Nurtured Bee
The result is a light, joyful, and cohesive seasonal set of colors that breathes new life into Anna’s content while still fitting seamlessly with her overall aesthetic. It’s the perfect refresh for her spring and summer visuals—one that feels warm, thoughtful, and true to her brand’s heart.
