Legacy team Branding

Victory Church launched the Legacy Team as a way for people to use their influence, generosity, and resources to advance the Kingdom of God through outreach, next gen investment, and church projects. Since this was a new sub-brand, the design needed to feel slightly elevated from the regular branding while still remaining visually connected.

To accomplish this, I pulled two accent colors from the main Victory Church palette and then expanded the color story with hues that represent key Legacy Team values:

• Dark Blue – symbolizes wisdom, stability, and trust, which reflects the depth of vision and responsibility carried by Legacy Team members as they invest in long-term Kingdom impact.

• Green – symbolizes growth, renewal, and life, which ties beautifully into the heart behind the team: resourcing ministries that nurture spiritual and community growth across generations.

I made a strategic decision to use black and white photography throughout this branding. This set it apart from the main Victory Church visuals and gave it a sophisticated, timeless look, reinforcing the weight and intentionality of the team’s mission.

For the imagery, I curated photos that represent the Legacy Team’s three giving lanes:

• Outreach – local and global impact projects

• Next Gen – investing in children and youth ministries

• Projects – key initiatives that move the church forward

The final brand package was clean, purposeful, and visually aligned with both the mission and the impact of the Legacy Team.